Are you struggling to see tangible results from your online marketing efforts? Do you feel like your business is not getting the visibility it deserves on Google? We’re confident in saying that most people feel this way. After all, who doesn’t want their business to be seen?
Anyway, that's where a UK digital PR agency like Modern Classic can make all the difference. With expertise in copywriting, content creation, and digital marketing, digital PR agencies have the power to take your business to the next level online. By optimising your website for search engines, creating engaging content that resonates with your target audience, and implementing effective PR strategies, a digital PR agency will help you rank higher on Google, drive more traffic to your website, and ultimately increase your conversion rates.
So, if you're a business in the UK that’s ready to get more from Google and propel your brand to new heights, then it's time to partner with a trusted digital PR agency in the UK. Oh, and the first rule of hiring the right digital agency as a UK business? Don’t outsource it to another country.
Understanding the Role of a Digital PR Agency
Digital PR agencies play a vital role in helping businesses improve their online visibility and reach their target audience effectively. These agencies specialise in various digital marketing strategies, including copywriting, content creation, and search engine optimisation (SEO). By understanding your business goals and target audience, a digital PR agency can develop a comprehensive strategy to enhance your online presence.
One of the primary tasks of a digital PR agency is to optimise your website for search engines. This includes conducting keyword research (the first step of any good digital PR strategy) to identify the most relevant keywords for your industry and incorporating them strategically into your website's content. By doing so, your website becomes more visible to search engines like Google, resulting in higher rankings and increased organic traffic.
Additionally, a digital PR agency will create engaging content that resonates with your target audience. You’ll get a team of skilled copywriters who can craft compelling blog articles, social media posts, and website content that not only appeals to your audience but also aligns with search engine algorithms. This ensures that your content ranks well on search engine result pages (SERPs) while also providing value to your readers. A total win-win.
Benefits of Hiring a Digital PR Agency in the UK
Partnering with a UK digital PR agency offers numerous benefits for your business. Firstly, we’re firm believers in the need to meet face-to-face with our clients. It helps us to get a true understanding of their pain points, goals, and most importantly; what success looks like. Forever communicating over Zoom and emails can be catalysts in a tricky relationship. Mind you, our Zoom meetings and email communications are still pretty awesome.
Additionally, a UK digital PR agency has the contacts to be able to secure you relevant press coverage with more ease. Having worked in the UK press industry for years, we know the right people. Thinking about an agency across the pond? Think twice.
Moreover, hiring a digital PR agency allows you to focus on what you do best – running your business. Instead of spending time and energy on learning and implementing complex digital marketing strategies, you can leave it in the hands of professionals who will ensure that your business gets the visibility and exposure it deserves.
How a Digital PR Agency Can Enhance Your Online Visibility
One of the primary objectives of a digital PR agency is to enhance your online visibility, particularly on search engines like Google. By implementing various SEO strategies, these agencies can help your website rank higher in search results, ultimately driving more organic traffic to your website.
To achieve this, a digital PR agency will conduct detailed keyword research to identify the most relevant and high-traffic keywords for your industry. They will then optimise your website's content, meta tags, and headings to include these keywords strategically. This on-page optimisation ensures that search engines understand the relevance and value of your website, leading to improved rankings.
In addition to on-page optimisation, a digital PR agency will also focus on off-page optimisation. This includes building high-quality backlinks to your website from authoritative and relevant sources. Backlinks act as votes of confidence for search engines, signalling that your website is trustworthy and valuable. By acquiring quality backlinks, your website's authority and visibility increase, resulting in higher rankings.
Furthermore, a digital PR agency can help you leverage Google's various features and platforms to enhance your online visibility. This includes optimising your Google My Business listing, creating engaging and informative Google Posts, and utilising Google Ads (PPC) to drive targeted traffic to your website. By leveraging these platforms effectively, a digital PR agency can maximise your business's exposure on Google, leading to increased visibility and website traffic.
Leveraging Google for Business Growth
Google is undoubtedly the most popular search engine globally, with billions of searches conducted every day. As a business, it is crucial to leverage the power of Google to reach your target audience and drive business growth. A digital PR agency can help you unlock the potential of Google and take your business to new heights.
One of the key strategies used by digital PR agencies in the UK is local SEO. Local SEO focuses on optimising your website for location-based searches, ensuring that your business appears in relevant local search results. This is particularly beneficial for businesses with a physical presence, such as retail stores, restaurants, and service providers. By targeting local keywords and optimising your Google My Business listing, a digital PR agency can help you attract local customers and increase foot traffic to your business.
Another way to leverage Google is through content marketing. Creating valuable and informative content is essential for attracting and engaging your target audience. A digital PR agency can help you develop a content marketing strategy that aligns with your business goals and resonates with your audience. By consistently creating high-quality content, you can establish your brand as an industry authority, attract organic traffic, and improve your website's rankings on Google.
Additionally, a digital PR agency can assist you in running effective pay-per-click (PPC) advertising campaigns on Google Ads. PPC advertising allows you to display targeted ads to users searching for specific keywords related to your business. By carefully selecting keywords, creating compelling ad copies, and optimising landing pages, a digital PR agency can help you drive qualified traffic to your website, resulting in increased conversions and business growth.
Key Strategies Used by Digital PR Agencies in the UK
Digital PR agencies in the UK employ various strategies to help businesses improve their online visibility and achieve their marketing goals. These strategies are continually evolving to adapt to changes in search engine algorithms and consumer behaviour. Here are some key strategies commonly used by digital PR agencies:
Keyword Research and Optimisation
Digital PR agencies conduct extensive keyword research to identify the most relevant and high-traffic keywords for your industry. They then optimise your website's content, meta tags, and headings to include these keywords strategically.
Content Creation and Marketing
A digital PR agency will create valuable and engaging content that resonates with your target audience. This includes blog articles, social media posts, videos, infographics, and more. By consistently creating high-quality content, you can attract organic traffic, establish brand authority, and improve your website's rankings.
Building high-quality backlinks from authoritative and relevant websites is crucial for improving your website's authority and search engine rankings. Digital PR agencies employ various link building strategies, such as guest blogging, influencer outreach, and content promotion, to acquire quality backlinks for your website.
Social Media Marketing
Social media platforms provide an excellent opportunity to connect with your target audience and promote your brand. Digital PR agencies can develop and execute social media marketing strategies to increase brand awareness, engage with your audience, and drive traffic to your website.
Online Reputation Management
Building and maintaining a positive online reputation is essential for business success. Digital PR agencies can help manage your online reputation by monitoring and responding to reviews, addressing customer complaints, and promoting positive brand mentions.
Case Studies: Successful Digital PR Campaigns
To illustrate the effectiveness of digital PR campaigns, let's take a look at some case studies of our work.
Case Study 1: Dorking Brewery – Improving Keywords Through SEO
Dorking Brewery are the best beer brewery in Surrey, and our job is to let people know. With a range of unbeatably good craft beers, we were tasked with helping them rise up the search engine results pages (SERPs) to attract more customers and beat the competition.
So, Modern Classic Digital conducted thorough keyword research and identified valuable keywords with high search volumes and moderate competition. We added new elements to the Dorking Brewery website to host these keywords while contributing relevant, expert, and trustworthy content in the process.
Within three months of implementing the digital PR strategy, Dorking Brewery saw a significant increase in keyword rankings, with 60% of keywords improving, and 15% of them maintaining position. Their website started attracting more traffic through Google, pushing hundreds of new customers their way. By leveraging the power of SEO, Dorking Brewery was able to make Google work harder for them and reap the rewards.
Case Study 2: Modern Classic Digital – Rising the Ranks with SEO
Modern Classic Digital… we’ll try not to be biased! Actually, it’s easy to not be biased because everything we do is statistically backed up by insights from Google. So here’s what happened.
We wanted to rank on the first page of Google for a keyword relevant to our business; digital PR agency, digital PR agency UK, something like that. We knew we needed a structured way of achieving this, so over an 8 month period we tapped away at the keyboard to write both on-site and off-site content.
It took a lot of work, but when you see your average search position rising on Google Search Console, there’s no better feeling.
Fast forward to today, and we’re ranking in the top 10 on Google for ‘digital PR agency UK’. How cool is that? Plus, it’s all done organically too. That means when someone pays an estimated £7.35 per click to be an ad at the top of the page, we’re paying nothing. Now that’s what we call organic search rewards.
Did we mention that we can do this for you, too? Send us an email.
Finding the Right Digital PR Agency for Your Business
Ok so we know that digital PR is important. That much is clear. But how do you choose the right digital PR agency? It’s a pretty crucial part of success for your online marketing efforts. Here are some questions to ask when selecting a digital PR agency in the UK:
1. What is their experience and track record? Look for a digital PR agency with a proven track record of success. Ask for case studies and references from their previous clients to gauge their expertise and results.
2. Do they specialise in your industry? Some digital PR agencies specialise in specific industries or niches. Partnering with an agency that understands your industry can provide valuable insights and ensure effective targeting.
3. What strategies and techniques do they use? Inquire about the strategies and techniques the agency employs to improve online visibility and drive results. Make sure their approach aligns with your business goals and values.
4. What kind of reporting and analytics do they provide? Transparency is key when working with a digital PR agency. Ask about their reporting and analytics capabilities to ensure you receive regular updates on the performance of your campaigns.
5. What is their pricing structure? Understand the agency's pricing structure and ensure it fits within your budget. Consider the value they provide in terms of expertise, resources, and expected results.
By asking these questions and conducting thorough research, you can find a digital PR agency that aligns with your business objectives and can take your online marketing efforts to the next level.
Hopefully we’ve persuaded you to keep your digital PR agency in the UK. It goes a long way, and not because agencies abroad are any worse, but because this is an industry that requires (and benefits) domestic expertise and knowledge.
So, if you're ready to get more from Google and propel your business to the next level, it's time to partner with a trusted digital PR agency in the UK. Apparently ‘Modern Classic Digital’ are pretty good… Here’s their email:
We look forward to hearing from you!