If you're not on social media... where are you? Google is no longer the only search engine that matters. For years, the phrase “search engine optimisation” was synonymous with a single white homepage. That monopoly ended in 2026, and as any leading digital marketing agency will tell you, the map of user intent has fundamentally shifted. A large proportion of your potential customers, particularly those under 40, do not open a browser and type a query into a search engine when