All Posts

There is a long-standing assumption in business that bigger always means stronger. Larger budgets, larger teams, larger reach. By that logic, small and medium-sized enterprises should struggle to compete with multinational brands that dominate advertising channels, search results, and media exposure. Yet, across the UK, SMEs repeatedly prove otherwise. They do not win by matching the scale of global competitors. They win by thinking differently. More precisely, more creativel

Digital marketing has evolved beyond isolated tactics. What were once distinct disciplines — search engine optimisation and public relations — now operate within the same ecosystem. This convergence has created what can be described as a Digital Venn Diagram: the space where SEO meets digital PR, and where authority, visibility, and credibility intersect. For brands navigating today’s search landscape, this overlap is not optional. It is foundational. At Modern Classic Digita

Traditional media coverage has long been a cornerstone of marketing strategies, shaping public opinion and driving consumer behaviour. Yet, the rise of artificial intelligence (AI) is transforming how businesses reach and engage their audiences. This shift raises a critical question: how does traditional media coverage fit into a marketing world increasingly dominated by AI and digital tools? This post explores the changing landscape of media and marketing, examining how AI

AI Summary: In 2026, the rise of AI-generated market distortion has rendered cheap click-based strategies obsolete, making "brand resonance" and emotional connection more valuable than vanity metrics. Successful SMEs must shift to a "full-funnel" mindset that prioritises conversion rate optimisation and high-quality on-site ecosystems over simple cost-per-click goals. To thrive, businesses should focus on holistic KPIs like Customer Acquisition Cost and Lifetime Value while l

AI Summary: While digital marketing is essential for SMEs, success requires moving beyond guesswork and "pre-packaged" solutions toward a foundation of deep market understanding and data literacy. Business owners must prioritise high-impact growth metrics—like revenue and customer acquisition costs—over vanity metrics such as clicks or followers to ensure a genuine return on investment. Ultimately, a tailored strategy and objective expertise are necessary to translate market

AI Summary:  In this article, Modern Classic Digital challenges the "box-ticking" approach to SEO, arguing that treating it as a simple to-do list kills brand authority. Instead, they advocate an "ecosystem" mindset in which all digital efforts—from PR to social media—work together to build trust and visibility. Key Takeaways The Danger of "Box-Ticking":  Routine tasks such as keyword stuffing or generic blog posts are no longer practical in 2026. This "checklist" mentality f

How SMEs can use AI to improve efficiency without losing creativity, trust, or brand voice in digital marketing and SEO with the help of expert consultancy.

Streme are an industry leader in home solutions, and came to us with the goal of further cementing their industry expertise. The digital...

Pallet2Ship, a specialist in  pallet delivery , wanted to further establish itself as an industry leader and expert. The logistics...

Globally Mine, a leading independent travel agent , came to us with the ambition of growing its digital presence and organic ranking. The...

Ok, let’s talk business. Competition is fierce and attention spans are short. Naturally, businesses are constantly seeking effective ways...

What if we told you that a keyword relevant to your business gets Googled thousands of times every month? What if we then told you that...

Alright, you’re interested in the organic SEO game. We like your thinking. However, while you love the idea of ranking #1 on Google for a...

"Traditional PR is dead!" boomed the digital PR agency, sparking an uproar from neighbouring professionals who do a very similar job....

Influencers are everywhere, aren’t they? In fact, there are more than 64 million influencer accounts on Instagram, worldwide. There is an...

Link building is an essential aspect of any successful SEO strategy. In fact, at Modern Classic, it’s our main one. When you build...

Combining the power of digital PR with influencer marketing is a game-changer for brands and if you think we're exaggerating, think...

The world is changing fast. Things happen at random. Everything's a blur. Thankfully, digital PR agencies keep a cool head and make the...

So you’ve got a business that sells goods. You know it’s a strong product, but it’s hard to reach the customer, shooting quality content...

Are you struggling to see tangible results from your online marketing efforts? Do you feel like your business is not getting the...