Globally Mine: Redefining Travel Authority Through Digital PR

Globally Mine, a leading independent travel agent, came to us with the ambition of growing its digital presence and organic ranking.

The travel industry is highly competitive, and cutting through the noise requires a digital partner who can do more than optimise a website. They needed an agency that understood the art of storytelling and could craft a digital PR strategy that would transform their brand into a go-to authority that's easily discoverable in organic search.

Modern Classic Digital took to the challenge instantly, excited to work with such an ambitious business. Our mission was not only to deliver outstanding results but to do so with a strategic vision that aligned with their long-term goals.

The Challenge

For a brand like Globally Mine, the challenge wasn't just about showing up in search results; it was about inspiring trust and commanding authority. We were tasked with advancing their organic ranking while securing high-quality coverage that would establish credibility.

In a world of infinite travel options, where user expectations are higher than ever, this meant going beyond traditional SEO tactics to build a truly authoritative online presence.

The Solution

Our approach was built on a dual-focus strategy: targeted link building and high-quality on-site content. We achieved this through a meticulous process:

• Quality guest blogging featuring targeted link building to relevant, high-authority publications.

• Working with quality publications that resonate with a UK-based audience, ensuring every placement was a powerful endorsement.

• Writing great on-site content that was not only engaging for travellers but also optimised for search engines.

The Results

Our strategy had an immediate positive impact. The results were a testament to our quality-first approach, demonstrating significant year-over-year growth that exceeded expectations.

• Impressions: Up by an additional 100,000 year on year.

• Target Keywords: We saw an average 5-position promotion in the SERPs for our 77 target keywords and their variants.

• Target Landing Page Growth: The primary target landing page saw a 23% growth, while the secondary target landing page saw an astonishing 133% growth.

• Audience Targeting: Our precise targeting ensured 83% of the audience was based in the UK, maximising relevance and impact.

The Future: AI-Proofing Your Brand

The digital world is evolving at lightning speed, and so is our strategy. Our focus for the next six months is to build on these successes by developing a future-proof strategy that keeps Globally Mine at the forefront of the industry. This includes creating content that is specifically designed to be used by AI systems, positioning Globally Mine as a primary source of authority in an AI-dominated search environment.

Ready to Elevate Your Brand?

The future of travel search is already here. Contact us today to learn how our AI-driven strategies can help your brand not just survive, but thrive.