Pallet2Ship: Utilising Digital PR to Stand at the Forefront of Logistics

Pallet2Ship, a specialist in pallet delivery, wanted to further establish itself as an industry leader and expert. The logistics industry is a simultaneously technical and competitive space, and to stand out, they needed an organic SEO and digital marketing strategy that tapped into the Pallet2Ship DNA. This meant understanding the nuances of their complex industry and crafting a digital PR strategy that would establish them as an authoritative voice in their field.

Our mission was not only to deliver quality results but to maintain a strategic vision that would future-proof their brand for years to come.

The Challenge

Pallet2Ship is a brand that already had a strong digital presence, making the challenge about direct competition and outranking existing businesses. With this in mind, we advanced their organic ranking while securing high-quality coverage that would boost their marketing metrics in a meaningful way.

The Solution

Our approach was built on an intricate and multi-layered strategy that consistently delivered industry-relevant link placements and high-quality on-site content. We achieved this through a meticulous, bespoke process:

• Industry-relevant link placements were secured with targeted anchor text, ensuring every backlink was a powerful signal of authority.

• Taking a bespoke approach and a non-repeating strategy ensured our methods stayed fresh and effective, adapting to the ever-changing digital landscape.

• Writing informative and helpful on-site content that was not only engaging for users but also highly optimised for search engines.

The Results

Our strategy impact saw results that grew month on month, gradually picking up momentum. This was a testament to our quality-first approach, which has been the backbone of all operations at Modern Classic Digital for years now.

• Impressions: Up by a staggering 100%, adding over a million impressions year on year.

• Keywords: Our promotion saw 1.5k keywords advance by an average of 2 positions in the SERPs.

• Content Growth: Our targeted link building resulted in a 371% growth in impressions for our target keywords, adding hundreds of thousands of impressions. We also saw consistent increases in clicks and page usage, proving the content was both discoverable and valuable.

The Future: AI-Proofing Your Brand

Every day, the digital world changes. As a forward-thinking business with our eye on the horizon, our strategies are doing the same.

Our focus for the next six months is to build on these successes by developing a future-proof strategy that keeps Pallet2Ship at the forefront of the industry. This includes creating hero content pieces specifically designed for use by AI systems, thereby continuing to position Pallet2Ship as a primary source of authority in an AI-dominated search environment.

Ready to Elevate Your Brand?

The future of logistics search is already here. Contact us today to learn how our AI-driven strategies can help your brand not just survive, but thrive.