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Can You Combine Digital PR with Influencer Marketing?


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Combining the power of digital PR with influencer marketing is a game-changer for brands and if you think we're exaggerating, think again! This dynamic duo allows businesses to tap into the vast potential of digital PR strategies (with the goal of ranking higher on Google) and the modern impact of micro-influencers on social media. It's one of the best tactics you can take to multi-platform awareness while driving traffic and sales.


Digital PR is all about writing and winning premium content for a brand through strategic creation and distribution. Influencer marketing, on the other hand, leverages the reach and influence of individuals on social media (primarily Instagram and TikTok) who have built a loyal following in a particular niche.


By integrating these two approaches, brands can amplify their messages with authenticity while also becoming more discoverable. Essentially, wherever your customer goes, they’ll find your name. This synergy enables businesses to generate buzz, enhance brand visibility, increase website traffic, and ultimately drive meaningful customer engagement that results in sales.


In this article, we will explore the exciting possibilities of combining digital PR and influencer marketing, and how this powerful combination can help businesses build brand trust, boost online presence, and achieve their marketing objectives. So, buckle up, and let's dive into the world where digital PR meets influencer marketing!


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Understanding digital PR

At Modern Classic, we define digital PR as the process of improving the Google ranking and publicity of a certain brand or business. To do that, we create eye-catching media campaigns, write SEO-targeted blogs with relevant keywords and make sure your site is fully optimised to perform. Sounds simple, but trust us; there are no shortcuts in digital PR.


Digital PR encompasses activities such as press release distribution, guest blogging, content partnerships, and media outreach. It requires a deep understanding of the target audience and the ability to craft compelling stories that resonate with them. The ultimate aim of digital PR is to create a positive brand image, a portfolio of quality backlinks, and improve Google rankings, leading to increased website traffic and customer engagement.


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Understanding influencer marketing

Influencer marketing leverages the reach and influence of individuals who have built a loyal following in a particular niche. These influencers have the power to sway the opinions and purchase decisions of their followers through beautiful user-generated content (UGC). By partnering with influencers, brands can tap into their credibility and authority to promote their products or services.


Influencer marketing is highly effective because it allows brands to reach their target audience in a more authentic and relatable way. Instead of traditional advertisements, influencers create content that seamlessly integrates the brand's message into their own personal brand. This approach not only generates higher engagement but also builds trust and credibility among the influencer's followers.


The benefits of combining digital PR with influencer marketing

When digital PR and influencer marketing are combined, brands can amplify their messages with authenticity and reach targeted audiences more effectively. This synergy enables businesses to generate buzz, enhance brand visibility, increase website traffic, and ultimately drive meaningful profit.


One of the key benefits of combining digital PR with influencer marketing is the ability to activate and fully enjoy the benefits of having a presence on both Google and social. It means that wherever potential customers may be, you’ll be right there with them.


Another benefit is the ability to tap into the influencer's audience and expand the brand's reach. Influencers have a dedicated following that trusts their recommendations and opinions. By partnering with influencers, brands can reach a larger audience and increase brand awareness among their target market.


Developing a digital PR and influencer marketing strategy

To harness the full potential of combining digital PR with influencer marketing, it is important to develop a comprehensive strategy. This involves understanding the target audience, identifying the right influencers and media outlets, and creating compelling content that aligns with the brand's message and values.


Firstly, it is crucial to define the goals and objectives of the digital PR and influencer marketing campaign. This could be increasing brand awareness, driving website traffic, or boosting sales. The goals will guide the selection of influencers, content creation, and performance measurement.


Next, it is important to identify the right influencers who align with the brand's values and target audience. This requires thorough research and evaluation of influencers' reach, engagement, and authenticity. Tools such as social media monitoring platforms and influencer databases can be useful in identifying suitable influencers.


Creating newsworthy content for digital PR and influencer marketing campaigns

Compelling newsworthy content is the backbone of successful digital PR and influencer marketing campaigns. It is essential to create content that is valuable, unique, and aligns with the brand's message. This can include blog posts, videos, social media posts, and interactive content.


Ask yourself this; how have you educated your customer? How have you shown them that your product is worth buying? If you haven’t done either of these simple objectives, then return to the drawing board.


When creating content, it is important to consider the target audience and the platform where it will be published. Each piece of content should be tailored to the preferences and interests of the audience, while also aligning with the influencer's personal brand. This will ensure that the content resonates with the audience and drives engagement.


Identifying the right partnerships for your brand

Building relationships with influencers and media outlets is a crucial aspect of combining digital PR with influencer marketing. It is important to identify the right partnerships that align with the brand's values and target audience.


When reaching out to influencers, personalise the approach and highlight the benefits of collaborating with the brand. This could include access to exclusive products or events, financial compensation, or exposure to the brand's audience. Building genuine relationships with influencers will make collaborating infinitely easier and more successful.


Similarly, when approaching media outlets, it is important to pitch compelling stories and angles that align with their audience's interests. Building relationships with journalists and editors can lead to valuable media coverage and backlinks that will significantly boost the brand's online presence if aligned with a comprehensive and targeted keyword strategy.


Understanding and measuring the success of digital PR and influencer marketing

Measuring the success of digital PR and influencer marketing efforts is essential to understand the impact and ROI of the campaign. Key metrics to track include website traffic, social media engagement, media mentions, brand sentiment, and sales. Tools such as Google Analytics, social media analytics, and PR monitoring software can help in tracking and analysing these metrics.


It is important to regularly review and analyse the campaign performance to identify areas of improvement and optimise future campaigns. This could involve refining the influencer selection process, adjusting content strategies, or exploring new partnerships.


Measuring the success of your digital PR and influencer marketing efforts

Combining digital PR with influencer marketing is a winning strategy for brands looking to enhance their online presence and drive meaningful customer engagement. By leveraging the authenticity and reach of influencers, brands can amplify their messages and reach targeted audiences more effectively.


This powerful combination allows businesses to generate buzz, increase brand visibility, and achieve their marketing objectives. So, take advantage of the exciting possibilities that digital PR meets influencer marketing offers and see your brand soar to new heights!

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Conclusion: Harnessing the power of digital PR and influencer marketing for your brand

Digital PR is an essential service for any brand that wants to compete in the digital age. While there may be a misconception that you can’t influence the Google search results, you can. By climbing the SERPs (search engine results pages), you get free advertising space in front of literally thousands of people; and we measure it every single month.


Then, overlay this with the social media behemoth of influencer marketing, and make your product sing. You have then created a beautiful strategy of being seen, improving consideration, and endorsing your product.



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