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Digital PR: How Does Google Ranking Drive Growth?


A person using their laptop at home, about to search for something on Google

What if we told you that a keyword relevant to your business gets Googled thousands of times every month?


What if we then told you that there’s a way to steadily climb the Google ranks to eventually rank #1 for that keyword and enjoy the rewards of all that lovely keyword-targeted traffic?


Well, that’s exactly what we’ll be talking about today; utilising Google (and digital PR tactics) for huge website visibility.


As businesses strive for growth and increased visibility, understanding how Google's algorithm works and leveraging it to their advantage is a game-changer. But how exactly does digital PR drive Google rank?


From increasing website traffic and generating leads to boosting brand authority and credibility, a high ranking on the search engine results pages (SERPs) will be a catalyst for growth.


So, whether you're a marketer or a business owner, here’s how the power of Google ranking drives growth and is essential in today's competitive digital landscape. Let’s unlock the potential for your brand's success.


What is digital PR and why is it important for businesses?

Digital PR is the process of building relationships with quality online publications to gain high-quality backlinks and media coverage. The goal of digital PR is to increase a brand's backlink profile through newsworthy campaigns that gain brand awareness while boosting organic SEO.


Digital PR is important for businesses for several reasons. First, it helps to increase website traffic and generate leads. By securing high-quality keyword-targeted backlinks from reputable websites, businesses improve their search engine rankings and attract more organic traffic. Second, digital PR boosts a brand's authority and credibility. When a brand is mentioned by quality media outlets, trust is built with potential customers and increases brand recognition. Lastly, digital PR helps businesses stay ahead of the competition by positioning them as thought leaders in their industry.


Think of it this way; if you’re not activating digital PR strategies, then your competitors probably are.


Understanding Google ranking and its impact on business growth

Google ranking refers to the position of a website or webpage in the search engine results pages (SERPs). Google uses a complex algorithm to determine the relevance and authority of websites, taking into account factors such as backlinks, content quality, and user experience. The more of these criteria that a website hits, the higher a website ranks in the SERPs, resulting in more organic traffic.


Google ranking can have a significant impact on business growth. Studies have shown that the top three results in the SERPs receive 68.7% of clicks on average, with the first result receiving around 39.8% of clicks. This means that if a website is not ranking in the top 10 results, then it is missing out on huge potential for new customers.

A photo of a laptop with financial insights.

The role of backlinks in Google ranking

Backlinks are links from other websites that point to your website. It really is that simple. Google considers backlinks to be a key indicator of a website's authority and relevance. The more high-quality backlinks a website has, the more likely it is to rank well in the SERPs.

However, not all backlinks are created equal. Google places a higher value on backlinks from reputable websites that are relevant to your industry. For example, if you are a marketing agency, a backlink from a marketing blog would be more valuable than a backlink from a health and wellness blog.


Ultimately, backlinks are all about context. This is mainly to prevent the archaic black hat strategy called ‘link farming’, where you get a bunch of completely random sites linking to yours on mass. Link building works best when done organically and consistently with a focus on quality. Simple.


In addition to the quantity and quality of backlinks, Google also considers the anchor text of the link. Anchor text is the clickable text that appears in a hyperlink. It is important to use descriptive and keyword-targeted anchor text so that Google gets another signal on what your page should be ranking for. It’s just another way to improve the relevance of your website!


How to build high-quality backlinks for better Google ranking

Building high-quality backlinks requires two things; a strategic approach and a lot of time! Needle-moving links don’t just pop out of thin air, so here are some practical strategies for building backlinks:


Guest blogging

Writing guest posts for reputable websites in your industry can be a great way to earn high-quality backlinks. Make sure to provide valuable content that is relevant to the website's audience and includes a link back to your website.


Media outreach

Pitching your business or product to journalists can result in media coverage and high-quality backlinks. Make sure to provide a compelling story that is relevant to the journalist's audience and publication.


Broken link building

This strategy involves finding broken links on other websites and offering to replace them with a link to your website. This can be a win-win for both parties, as you are helping the website owner fix a broken link and earning a backlink in return.


Engaging with users on X (or if you're old fashioned, Twitter) with the #JournoRequest hashtag can really help to secure great opportunities and build relationships. Make sure to provide valuable insights and participate in relevant conversations. Oh, and as these opportunities are so short notice, be quick to take action! With JournoRequests, there’s no time to lose.


The importance of on-site content in digital PR

In addition to building high-quality backlinks, on-site content creation is an important factor in digital PR. Creating valuable content that is relevant to your audience can help attract backlinks and improve your search engine rankings. In addition, distributing your content through social media and other channels can help increase your online visibility and drive traffic to your website (disclaimer: social media does not influence SEO!).


When creating on-site content, make sure to focus on topics that are relevant to your audience and provide value. This can include blog posts, videos, infographics, and other types of content. Additionally, make sure to optimise your content for search engines by including relevant keywords and meta descriptions.


A wooden desk with a laptop, cup of coffee, notepad and phone.

Measuring the success of your digital PR efforts

Measuring the success of your digital PR efforts is essential for optimising your strategy and driving growth. Here are some key metrics to track:


Backlinks

Tracking the number and quality of backlinks can help you understand the impact of your digital PR efforts on your search engine rankings.


Website traffic

Monitoring website traffic will help you understand the impact of your digital PR efforts on your online visibility and lead generation. While organic traffic is turbulent (SEO is never straight lines - it rises and dives!), try to look for a positive correlation over a six-month period.


Media coverage

Tracking the number and quality of media mentions can help you understand the impact of your digital PR efforts on your brand authority and credibility.


Social media engagement

Monitoring social media engagement can help you understand the impact of your digital PR efforts on your online visibility and audience engagement.


Conclusion: Harnessing the power of Google ranking for business growth

In conclusion, Google ranking plays a crucial role in driving growth for businesses. By understanding the factors that influence Google's algorithm and implementing a strategic digital PR strategy, businesses can improve their search engine rankings, attract more organic traffic, and increase their online authority and credibility.


Whether through building high-quality backlinks, creating valuable content, or leveraging social media and influencer marketing, there are many ways to harness the power of Google ranking for business growth.


So, get in touch and start optimising your digital PR strategy today and watch your business thrive.


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