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Modern Classic Digital: Digital PR

Applying our own services on our own business? Not a bad idea.

As a digital PR agency, we know how to help businesses climb the search engine results pages (SERPs) and gain significant online visibility through link building and media coverage. That’s why we decided to use them very same services to launch ourselves from position 100 to position 29 on Google and generate over 7,500 impressions through digital PR!

The Challenge

As we were our own client, we already knew exactly what we needed to do for success and also recognised that we had a lot of work to do - particularly in getting recognised online (we were no more than two months old at this point!). Despite being beautiful, our website was buried deep in Google’s search results, making it difficult for potential customers to find us. We needed a digital PR strategy that would increase our online visibility and drive traffic to our website.

The Approach

At Modern Classic Digital, we know that link building is a crucial factor in improving search engine ranking for any business. So, we created a bespoke link building strategy that heavily relied on working with relevant websites and blogs in our industry. Our team identified high-quality websites with great SEO metrics that were relevant to our business and reached out to them with a personalised pitch to earn backlinks.

In addition to link building, we knew that media coverage would be a valuable opportunity to increase our visibility online. We approached the most influential publications in our industry and secured coverage through genuinely interesting and valuable content. This exposure not only generated traffic to our website but also improved brand reputation and credibility.

The Results

Our efforts paid off, and we saw significant improvements in our SEO and online visibility. Within a few months, we climbed from position 100 to position 29 on Google for the keyword ‘digital PR agency’; an impressive feat in a highly competitive industry! We also generated over 7,500 impressions on Google through our link building and media coverage efforts, resulting in increased website traffic and brand awareness.

We were thrilled with the results of our digital PR campaign, and we continue to operate on the same strategy and approach to build upon our success.

  • 7.5k Brand Views

  • 21 Backlinks

  • £42.6k Advertising Value Equivalent

  • +3O Positions in SERPs (Search Engine Results Pages)

The Impact

By improving our search engine ranking and generating media coverage, we helped to establish our brand online and reach a wider audience. Our link building strategy also resulted in improved domain authority, making it easier for our website to naturally rank higher in search results. By focusing on these key elements of digital PR, we achieved our business goals and grew our online presence.


At Modern Classic Digital, we understand the importance of digital PR, link building, and SEO for businesses looking to establish their online presence. Our success in climbing from position 100 to position 29 on Google while generating over 7,500 impressions is a testament to the effectiveness of our approach. 

Our experts work closely with each client to create a customised digital PR strategy that aligns with their goals and objectives.

Contact us today at to learn more about how we can help your business achieve online success through digital PR.

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