Having backlinks is one of the most important ranking factors when it comes to SEO. These links allow search engine crawlers to discover and rank pages, giving websites the opportunity to appear higher in search results. Here's why backlinks matter and how they can help your website rise in the rankings.
What is a backlink?
A backlink is a link from another website to your own. These links act as a signal of trust and credibility as search engine crawlers interpret them as endorsements from other websites to yours. As such, backlinks are one of the key factors in determining how well your website will rank in search engine results.
As with any website’s success, having high quality backlinks is essential. Quality is more important than quantity when it comes to backlinks – just because a website may have hundreds or even thousands of links pointing back to it doesn’t guarantee that they are all of great value. Ideally, you should focus on gaining links from highly authoritative websites with relevant content related to your own. Additionally, having links that incorporate the keywords you wish to target will also help your rankings - any time these words are mentioned in links pointing back to your site they are perceived as an endorsement by search engines and will boost how you rank for those terms.
Think of it this way; if you get recommended for a job by a widely respected industry professional then you'll probably get it! However, a recommendation from a known swindler will do the opposite. That's the same with backlink acquisition. Quality over quantity always.
How do backlinks increase your rank on Google?
When another website includes a link to yours, that backlink creates a pathway for search engine bots like Google to index your page and boost its authority. The more high-quality backlinks you have, the higher your page will rank and the more organic traffic you can expect.
When it comes to improving your website’s organic search rankings, backlinks play a crucial role. High-quality inbound links not only provide search engine bots an easy path to index your pages, but they also signal to Google that your content is useful and trustworthy. The more authoritative websites that link back to yours, the better chances you have of increasing your page rankings. Just like any other aspect of SEO, improving and building your backlinks to enhance your page ranking on search engines is a constant task. That's why so many people hire digital PR agencies!
Always prioritise high-quality content
Although backlinks are significant for improving visibility and search engine ranking, it’s important to remember that the quality of content is always more important than quantity. Investing in high-quality content is key; your goal should be to create content that other websites will want to link to. Provide value, be creative and unique, and think critically about what kind of content would attract the audiences of other sites - that's how you will get them linking back to yours.
It's in your best interest to make sure that not just any post can get a backlink from you. Good content should be curated and proofread for accuracy, grammar, and consistency before being posted. If other websites are linking back to the sources of content on your site, it builds credibility in the eyes of search engines—ultimately improving your chances at ranking higher in search engine results pages (SERPs). In addition, attracting high-quality backlinks also helps build trust with readers, highlighting your website as a trustworthy source when sharing/linking any related content.
At Modern Classic, we use the EAT acronym, which stands for expertise, authority, and trust. Whenever we put out content we make sure we're doing this because Google absolutely loves it and it demonstrates quality.
Diversify your backlink portfolio
Building a diverse and powerful backlink profile is integral to SEO success; the more reputable websites that link back to your website, the better. It’s important to get your backlinks from a wide range of sites - from well-known industry leaders to smaller niche websites that provide valuable context and insights.
If you have 1,000 backlinks from only 10 domains, then that says to Google that you're really not doing enough. Instead, always be on the lookout for new domains you can get a link on. Consider how your services align with theirs, and how a backlink to you on their site would benefit them.
With this in mind, building backlinks is about creating relationships; if you can make meaningful contacts with influential people in a related niche or industry, you have the potential to potentially gain valuable and long-lasting backlinks. This helps create relevance and credibility for your website in helping to boost its search engine rankings. Investing time in building relationships that result in backlinks is just as important as creating technical SEO elements – it’s all part of an integrated approach to optimising your website for success. The more diverse your backlink profile is, the better chance you have of standing out against competitors and ranking higher on the SERPs.
Monitor and maintain your backlinks
It’s essential to make sure the links pointing to your site are of high quality and add value to the user experience. It’s also important to keep tabs on the number and quality of backlinks you receive. Monitor them using a link analysis tool like Ahrefs or Moz, which can give you insights into your current backlink profile and alert you about any new backlinks as they appear. Regular maintenance is key to maintaining a strong SEO presence with backlinks over time.
This should also help you map out a link building strategy as well as overall goals. For example, you may want to finish the year with 20% more links than you started with. While that's great, it's all a finger in the air until you actually count the metrics and analyse reports. Unfortunately, it's time consuming and expensive, so why not just hire a digital PR agency?
Modern Classic Digital has all of the tools and expertise to get you ranking on Google and your content seen. Just get in touch.