Digital PR is a powerful tool that will naturally generate more leads and increase visibility for your business via link placement on domains relevant to your service offering. By leveraging methods such as link building, content creation, and data-driven storytelling, you can create an impactful strategy to reach new potential customers and drive demand for your products or services.
Produce content that resonates with your target audience
When agreeing content for your digital PR strategy, make sure that it resonates with your target audience. Think about the type of content they are looking for and tailor messages accordingly. For example, educational material that helps them understand an issue or solve a problem can be a great way to engage potential customers and establish yourself as an industry leader. Inspiring stories about real-life customer successes are also powerful when done effectively.
Audit your website for effective search engine optimisation
To generate more leads from your digital PR efforts, it is important to optimise your website for effective search engine optimisation (SEO). This involves researching and understanding the keywords your target audience might use when searching for products or services that you offer. Make sure that your website is optimised for mobile devices so that it can be easily discovered by potential customers. Finally, focus on providing high-quality content that speaks to the needs of your audience and make sure that it’s accurate and up-to-date.
Make your website lead-gen friendly
Moving leads down the funnel is essential, and one way to spoil the process is to have a poorly designed website. This means optimising it for lead generation by adding lead capture forms, contact information and calls-to-action, as well as displaying compelling content and visuals – such as customer testimonials or case studies.
Additionally, ensure that all content published on your website is optimised to include keywords relevant to the services you offer so users are better able to find you when searching online.
Offer incentive to new customers
An effective tactic in generating new leads is to offer incentives to potential customers. Consider offering incentives such as free consultations or discounts that will encourage prospective customers to engage with your product or service. Then, use digital PR techniques, such as press releases and social media campaigns, to spread the word about your incentive offer and reach out to new customers who may be interested in taking advantage of it.
While digital PR is not a lead-gen service, it is core to boosting site traffic that brings with it potential customers and new opportunities.