No matter what you sell, where you’re selling it, or who you’re selling to, being impactful online is absolutely essential. Businesses are constantly seeking ways to stay ahead of the game and make their mark and with 66 million internet users in the UK alone at the start of 2023, going online is a no-brainer.
The big question is though, how do you get seen online? One highly effective strategy that has gained widespread popularity is with a digital PR agency. Digital PR agencies specialise in navigating the ever-evolving digital landscape and help businesses to build and maintain a strong online presence across all channels (mainstream media, social media, on-site content, and SEO).
But what exactly are the benefits of hiring a digital PR agency for your business? Firstly, they have the expertise and industry knowledge to create and execute comprehensive campaigns, ensuring maximum exposure and reach for your brand. Secondly, they have access to a vast network of influencers and media contacts, allowing them to secure high-quality press coverage and endorsements.
Additionally, digital PR agencies possess the skills to craft compelling stories and content that resonate with your target audience, enhancing brand credibility and customer engagement. Ultimately, partnering with a digital PR agency can significantly boost your business's visibility, reputation, and growth in the digital world.
So, from the thoughtful minds of Modern Classic Digital, here are the top benefits of collaborating with an agency like ours to make your business more successful online.
Building brand awareness and reputation through a digital PR agency
One of the key benefits of hiring a digital PR agency is building brand awareness and reputation in the digital world. In today's crowded marketplace, where consumers are bombarded with countless brands vying for their attention, it's crucial to stand out and make a memorable impression. Digital PR agencies have the skills and tools to help you achieve just that.
Through strategic storytelling that gains editorial coverage, digital PR agencies craft compelling content campaigns that resonate with your target audience. They understand what makes your brand unique and can create narratives that highlight your strengths and values. By sharing these stories through various digital channels, such as your website, social media platforms, and online publications, they can help you capture the attention and interest of potential customers.
In addition to storytelling, digital PR agencies leverage media outreach to secure press coverage and endorsements for your brand. By identifying relevant journalists, bloggers, and influencers in your industry, they can pitch your brand's story and offerings, increasing your chances of being featured in reputable publications and platforms. This kind of exposure not only boosts your brand's visibility but has the opportunity to gain links from quality sites that makes Google absolutely love your website.
If you’re thinking about link building, get in touch and we’ll help you get on your way. While it sounds simple, the reality is often quite the opposite!
Another aspect of building brand awareness and reputation through digital PR is managing your online presence and reputation. In today's digital age, where consumers turn to the internet to research and make purchasing decisions, maintaining a positive online reputation is crucial. Digital PR agencies have the tools and expertise to monitor and manage your brand's online reputation, ensuring that any negative reviews or comments are addressed promptly and effectively. By actively engaging with your audience and addressing their concerns, you can build trust and loyalty, enhancing your brand's reputation.
Ultimately, building brand awareness and reputation is a fundamental goal of digital PR. By partnering with a digital PR agency, you get access to their expertise and resources resulting in a strong and positive online brand image.
Increasing online visibility and website traffic
In the digital landscape, where competition for online visibility is fierce, increasing your brand's visibility is crucial for driving website traffic. This is where digital PR agencies can play a significant role. Through their expertise in content marketing, search engine optimisation (SEO), and social media management, they can help boost your online visibility and drive targeted traffic to your website.
Content is always at the heart of digital PR. By creating and distributing valuable and relevant content, such as blog posts, articles, infographics, and videos, digital PR agencies can attract and engage your target audience. They understand the importance of creating content that not only resonates with your audience but also aligns with search engine algorithms. This ensures that your content ranks higher in search engine results pages (SERPs), increasing your brand's visibility and organic traffic.
It doesn’t stop there either as digital PR agencies leverage social media platforms to increase your brand's online visibility too. With expertise in social media management, they can create engaging and shareable content that makes your social profiles stronger and more engaging. With consistent posting and audience interaction, they can expand your brand's reach, attract new followers, and drive traffic to your website.
Influencer marketing partnerships
One element of social media we love at Modern Classic is connecting brands with influencers for partnerships and collaborations. Influencers, with their loyal and engaged followings, can help amplify your brand's message and introduce your products or services to a wider audience. By identifying and partnering with influencers who align with your brand values and target audience, digital PR agencies can help you tap into their reach and influence, driving traffic to your website and increasing brand awareness.
At Modern Classic, we also provide our clients with complete remarketing permission on all brand assets created so that you can use it both online, on social media, or even in print!
Ensuring your website is ready for SEO benefits
As you might have guessed by this point, SEO plays a crucial role in improving your brand's visibility and organic traffic. But what if your site is set up poorly? All too frequently, websites have slow loading times, poor use of header tags and incorrect use of keywords (never fall victim to keyword stuffing!).
A quality digital PR agency should always do the massively important task of making sure that your website looks good from an SEO perspective. It’s easy for business owners to become blind to their business, so having an external professional analysing your website can have huge benefits.
It could be as simple as creating and running a blog page, or it might be that the website needs copy across all pages that helps Google to understand what your website should be ranking for.
Content creation is a key aspect of SEO, and digital PR agencies excel in creating high-quality and relevant content that aligns with search engine algorithms. By creating content that incorporates relevant keywords, provides value to your audience, and follows SEO best practices, they can help improve your website's visibility in search engine results.
Additionally, by distributing and promoting this content through various digital channels, they can attract backlinks and social signals, further enhancing your website's SEO.
A good digital PR agency should also be monitoring your website to ensure everything functions properly. Correct use of keywords (don’t keyword stuff!), properly tagging headings (using H1, H2 and H3 tags), and ensuring a healthy website speed are all considerations a good agency should make.
Generating high-quality backlinks and improving domain authority
Backlinks, which are links from other websites to your website, play a crucial role in improving your website's search engine rankings and domain authority (which is a score out of 100 based on your website’s overall strength). They act as votes of confidence and trust from other websites, indicating that your content is valuable and relevant. Digital PR agencies have the skills and resources to generate high-quality backlinks and improve your website's domain authority.
One way digital PR agencies generate high-quality backlinks is through media outreach and press coverage. By identifying relevant journalists, bloggers, and influencers in your industry, they can pitch your brand's story and offerings, increasing your chances of being featured in reputable publications and platforms. These mentions and links from authoritative sources not only improve your website's SEO but also drive referral traffic from these external sources.
In addition to media outreach, digital PR agencies can also leverage influencer partnerships and collaborations to generate backlinks. Influencers, with their large and engaged followings, often have their own websites or blogs where they create content. By collaborating with influencers and having them link back to your website, you can generate high-quality backlinks from their platforms. These backlinks not only improve your website's SEO but also expose your brand to a wider audience.
Furthermore, digital PR agencies can help you create and distribute valuable and shareable content that naturally attracts backlinks. Crafting compelling and informative content, such as data insights, infographics, and videos, can increase the likelihood of other websites linking back to your content. These organic backlinks contribute to your website's domain authority and improve its overall SEO performance.
Overall, generating high-quality backlinks to improve your website's domain authority is a key benefit of hiring a digital PR agency. Leverage their network of media contacts, influencers, and content creation skills, to enhance your website's SEO, drive referral traffic, and improve your brand's online visibility.
Leveraging influencer marketing and collaborations
Influencer marketing has become a powerful and effective strategy for brands to reach and engage with their target audience. By partnering with influencers, who have large and engaged followings on social media platforms, brands can tap into their reach and influence to promote their products or services. Digital PR agencies can help businesses leverage influencer partnerships and collaborations to enhance their brand's visibility and credibility.
One of the key benefits of influencer partnerships is the ability to reach a wider audience while building a bank of amazing user-generated content that you can use for marketing purposes. Influencers have a loyal and engaged following who trust their recommendations and opinions, so by partnering with influencers who align with your brand values and target audience, you can expose your brand to a new and relevant audience. This increased exposure can lead to higher brand awareness, website traffic, and ultimately, sales.
In addition to reaching a wider audience, influencer partnerships can also enhance your brand's credibility and trustworthiness. When an influencer promotes your brand or endorses your products or services, it acts as a genuine recommendation to their audience. This kind of social proof can significantly impact consumers' purchasing decisions and increase their trust in your brand. Digital PR agencies can help you identify and collaborate with influencers whose audience aligns with your target market, ensuring that your brand message resonates with the right audience.
Furthermore, influencer partnerships show your product in a real-world scenario that makes them much more engaging than a standard studio image. When influencers create content featuring your brand or products, their audience will engage with it by liking, commenting, and sharing. This user-generated content not only amplifies your brand's reach but also provides valuable social proof and testimonials. Digital PR agencies facilitate these partnerships and collaborations, ensuring that your brand and products are showcased in an authentic and compelling way.
Influencer partnerships and collaborations are powerful tools in today's digital landscape. A digital PR agency will look after the entire process of managing the influencer while also putting together insightful reports that clearly demonstrate the full impact of the partnership. So, if you’re thinking of activating influencers, get in touch.
Measuring and evaluating the success of digital PR campaigns
As with any marketing strategy, it's important to measure and evaluate the success of your digital PR campaigns to ensure that you are achieving your goals and maximising your return on investment (ROI). Digital PR agencies have the tools and expertise to measure and analyse the performance of your campaigns, providing valuable insights and data-driven recommendations for improvement.
One of the key metrics that digital PR agencies track is media coverage. They monitor and measure the quantity and quality of press coverage your brand receives, including mentions in online publications, blogs, and social media platforms. By analysing the reach, sentiment, and engagement of these media mentions, digital PR agencies can assess the effectiveness of your campaigns in generating brand awareness and engagement.
In addition to media coverage, digital PR agencies also measure website traffic and SEO improvements from their campaigns. By analysing website analytics data, such as the number of visitors, time spent on site, bounce rate, and conversion rate, they can evaluate the overall performance of your website and find ways to make it better and stronger.
In conclusion, digital PR is an essential component of any modern business's marketing strategy. It helps you build credibility, engage with your target audience, and ultimately drive business growth. By hiring a digital PR agency, you can tap into their expertise, resources, and network to elevate your brand's online presence and achieve your marketing objectives.
Now hopefully, you’re thinking “This digital PR stuff sounds good”. If you are, send us an email or give us a call. If you’re not, then watch out for your competitor taking your place on Google!