Having a strong online presence while staying relevant and competitive is absolutely crucial to a successful business. The trouble is, that's always easier said than done. Thankfully, digital PR agencies are pretty good at looking after this for businesses. Digital PR agencies (like Modern Classic Digital) specialise in creating and executing online communication strategies that help businesses stay present online, rank higher on Google and reach their target audience; all organically.
But why should your business invest in a digital PR agency in 2023? There are countless reasons, but we've narrowed it down to the top 10. From increasing your online visibility to managing your online reputation, a digital PR agency can help take your business to the next level. So, let's dive in and see why a digital PR agency is a must-have for any business looking to succeed in this digital era.
What is digital PR?
Digital PR is the practice of using online channels to promote a business or brand digitally. It involves creating and distributing content across various digital platforms such as social media, search engines, and online news outlets. The main objective of digital PR is to build brand awareness, manage reputation, and engage with target audiences. Digital PR campaigns include activities such as creating content, generating media coverage, earning backlinks, managing social media accounts and much more.
In recent years, the importance of digital PR has grown significantly. With the increasing use of digital channels, businesses need to have a strong online presence to remain competitive. Digital PR helps businesses achieve this by creating a consistent and engaging online presence that resonates with their target audience.
The importance of digital PR for businesses
The way that people consume information has changed, and businesses need to adapt to these changes. Digital PR helps businesses create a consistent and engaging online presence that resonates with their target audience. This, in turn, helps businesses build brand awareness, manage reputation, and engage with customers.
Digital PR is also important because it allows businesses to reach a wider audience. With the increasing use of digital channels such as social media and online news outlets, businesses can reach more people than ever before. This helps businesses increase their visibility, which can lead to more customers and increased revenue.
The changing landscape of PR in the digital age
The rise of digital channels has changed the way that businesses approach PR. In the past, PR was mainly focused on traditional channels such as print, TV, and radio. However, with the increasing use of digital channels, businesses need to adapt to these changes and embrace online presence as a critical indicator of audience awareness.
Digital PR has become a crucial part of any PR strategy. By leveraging digital channels, businesses can reach more people and engage with their target audience in a more meaningful way. This has led to a shift in the way that PR is done, with more focus on modern digital channels while still using classic tactics. Modern, classic, digital… see?
10 reasons why your business needs a digital PR agency in 2023
1. Increased online visibility
Partnering with a digital PR agency will help businesses increase their online visibility. By creating and executing effective digital PR campaigns, businesses can reach more people and increase their brand awareness.
2. Improved brand reputation
Digital PR agencies will manage the online reputation of businesses. By monitoring online conversations and responding to customer feedback, businesses can improve their brand reputation and build trust with their audience.
3. Targeted audience engagement
Digital PR agencies will help business-to-audience engagement in a more meaningful way. By creating content that resonates with their audience, businesses can build stronger relationships with their customers and communicate with them more effectively.
4. Better SEO
Digital PR agencies will improve the SEO of businesses by creating and distributing high-quality content that earns backlinks, which Google loves. This then leads to higher search engine rankings which convert to more sales and ROI.
5. Increased website traffic
Effective digital PR campaigns lead to increased website traffic. By creating compelling content and distributing it across various digital channels, businesses can drive more website traffic and convert more visitors.
6. More leads and sales
By increasing their online visibility, improving their brand reputation, and driving more website traffic, businesses will generate more leads and sales. Digital PR agencies achieve these goals for businesses by creating and executing effective digital PR campaigns that leave an impression on audiences.
7. Improved customer loyalty
Digital PR agencies can help businesses build stronger relationships with their customers. By engaging with customers through digital channels, businesses can improve customer loyalty and retention. Campaigns can also be crafted to reward existing customers, making them feel seen, valued and rewarded for their loyalty.
8. Competitive advantage
Partnering with a digital PR agency gives businesses a competitive advantage. All the time that competitors aren’t activating digital PR, businesses are able to pull away from the competition and leave them in the dust. Equally, if a competitor is activating digital PR, then you need to also.
Digital PR is a cost-effective way for businesses to reach their target audience. Traditional advertising (such as out-of-home, print, paid advertorial etc) is incredibly expensive and is often no more than a vanity metric. Digital PR is cost-effective and incredibly measurable.
10. Measurable results
As briefly touched on, digital PR campaigns are highly measurable, which allows businesses to track their results and adjust their strategies accordingly. This is because all activity can be tracked with website traffic, Google ranking, website authority, and so much more. You can see exactly how much real-life value you generate from digital PR.
How a Digital PR Agency Can Help Your Business
Well, the list could go on, but digital PR helps businesses in many ways. Top-quality agencies can create and execute effective digital PR campaigns that help businesses achieve their goals.
Through media coverage, link-building campaigns, social media management, audience communication and so much more, a digital PR agency is ready to spin the plates that you don’t have time to (but know that you should!).
Digital PR agencies track insights, make your investment go further, and strengthen your brand. In fact, even if you stop running digital PR, your website will still be strong for a period of time due to the long-lasting benefits that digital PR holds.
Case Studies of Successful Digital PR Campaigns
We’re proud of the work we do here at Modern Classic Digital, and one particular success story was our ‘month of millions’ with Body, Soul and Skin - a health and wellness business.
Tasked with winning the best possible media coverage and backlinks in just one month, we placed our client in the Daily Express, Wales Online, and Yoga Magazine, with backlinks in every publication.
We generated 692,000 brand views, increased site traffic by 1,400% and earned an advertising value equivalent of £256,000; and the client spent just a fraction of that!
You can read more about our work with Body, Soul and Skin here.
How to Choose the Right Digital PR Agency for Your Business
Choosing the right digital PR agency can be difficult. Here are some tips to help businesses choose the right agency:
1. Look for experience and expertise
Choose an agency that has a proven track record of helping businesses and delivering results.
2. Check their previous work
Look at the agency's past campaigns and results to see if they have achieved the kind of success that you’re looking for.
3. Consider their approach
Choose an agency that has a strategic and data-driven approach to digital PR; don’t be fooled by vanity metrics and aesthetics!
4. Look for transparency
Choose an agency that is transparent about its processes and results.
5. Consider their pricing
Digital PR should be cost-effective and cheaper than traditional advertising. If you want coverage in a certain publication, you need to make sure you pay a digital PR agency less than the advertising value of that publication.
Digital PR Trends to Watch in 2023
As digital channels continue to evolve, so will digital PR. Here are some trends to watch in 2023:
1. Increased use of artificial intelligence
AI will be used to analyse data and create more targeted and personalised digital PR campaigns. Be careful though; AI should be used to get the cogs turning, not to lead the entire campaign.
2. More focus on video content
Video content will become more important as businesses seek new ways to engage with their target audience. Thanks to TikTok and Instagram reels, short-form video content is more popular than ever.
3. Greater emphasis on influencer marketing
Influencer marketing will continue to grow in importance as businesses look for new ways to reach their target audience.
4. Continued focus on backlinks
Backlinks will continue to be a significant currency for all organic SEO professionals. It’s a major influence on Google and shows no signs of letting up.
5. Increased focus on data campaigns and exclusives
As the news cycle becomes more demanding, space for brand-centric stories is narrowing. Instead, brands and businesses need to be in the news for interesting, engaging content that is audience-centric, not brand-centric.
Partnering with a digital PR agency is a must-have for any business looking to succeed in the digital age. Digital PR helps businesses to increase their online visibility, improve their brand reputation, engage with their target audience, and achieve their business goals. By following the tips outlined in this article, businesses can choose the right digital PR agency and stay ahead of the game in 2023 and beyond.
Hopefully, we’ve got you thinking about working with a digital PR agency. So why not get in touch and chat with us about it? It’s free, we’re super good at what we do and are passionate about our work. Say hello.