Let’s be honest, most people feel like their website doesn’t get the attention it deserves. So, do you want to unlock the power of SEO and boost your website's visibility? “Of course!”, we hear you say.
In this article, we will delve into the world of SEO on Wix and provide you with valuable tips and tricks to optimise your website for search engines. Whether you're a small business owner, a blogger, or an aspiring entrepreneur, understanding the ins and outs of SEO is crucial for driving organic traffic to your website. We'll cover everything from keyword research and on-page optimisation to link building and content creation. By the end of this article, you'll have the tools and knowledge needed to take your Wix website to new heights and attract the right audience. Get ready to unleash the full potential of SEO on Wix and watch your website soar in search engine rankings!
Why is SEO important for your Wix website?
Having a visually appealing website on Wix is just the first step towards online success. If you want your website to be found by your target audience, you need to optimise it for search engines. This is where SEO comes into play.
SEO, or Search Engine Optimisation, is the practice of improving your website's visibility on search engine results pages (SERPs). When your website ranks higher on SERPs, it increases the chances of attracting organic traffic and potential customers.
For Wix website owners, SEO is especially important because it helps you compete with other websites in your niche and stand out from the crowd. By implementing the right SEO strategies, you can ensure that your website gets the attention it deserves and reaches the right audience.
Understanding the basics of SEO on Wix
Before diving into the nitty-gritty of SEO on Wix, it's important to understand the basics. Here are a few key concepts you should be familiar with:
Keywords are the words and phrases that people type into search engines when looking for information. They are the foundation of SEO and play a crucial role in determining your website's visibility. Conducting thorough keyword research is essential for optimising your Wix website.
On-page optimisation refers to the process of optimising various elements on your website to improve its search engine rankings. This includes optimising your website's title tags, meta descriptions, headers, and content.
Off-page optimisation involves activities that take place outside of your website but have an impact on its search engine rankings. This includes building high-quality backlinks, getting social media mentions, and engaging with your audience on other websites.
By understanding these basic concepts, you'll be better equipped to implement effective SEO strategies on your Wix website.
Keyword research for Wix SEO
Keyword research is the foundation of any successful SEO campaign. By identifying the right keywords for your Wix website, you can target the audience that is most likely to be interested in your products or services. Here are a few tips for conducting keyword research on Wix:
Identify your target audience
Before you start researching keywords, it's important to understand who your target audience is. What are their interests, needs, and pain points? Knowing this information will help you choose keywords that resonate with your audience.
It’s important to remember that you don’t want to target the most obvious keywords. There will be far too much competition and you’ll take forever to rank. Instead, focus on slightly more specific keywords.
Use keyword research tools
There are plenty of keyword research tools available that can help you find relevant keywords for your Wix website. Tools like Google Keyword Planner, SEMrush, and Ahrefs can provide valuable insights into search volume, competition, and related keywords.
At Modern Classic, we use Ahrefs and recommend it highly!
Focus on long-tail keywords
Long-tail keywords are longer, more specific phrases that often have lower search volume but higher intent. Targeting long-tail keywords can help you attract highly relevant traffic to your Wix website.
Think of it this way; you’re not going to rank #1 for ‘jeans’ unless you’re ASOS, Levis, or have a shed-load of cash to spend on PPC. However, ranking for ‘premium selvedge denim’ will be a lot easier. The benefit? Not only will you rank easier, but long-tail keywords attract customers that are likely in the market to buy (or thinking about buying). Getting 50 ready-to-purchase customers is infinitely better than 1,000 window shoppers.
Choose keywords that are relevant to your business and have a good balance of search volume and competition. This will help you optimise your Wix website effectively.
Need some help getting your keywords sorted out? We’re ready to help! Just send us an email.
On-page optimisation for Wix websites
On-page optimisation is making sure that various elements on your website are designed so that search engines can rank them properly. Here are some key areas to focus on when optimising your Wix website:
The title tag is one of the most important on-page SEO elements. It should accurately describe the content of each page on your Wix website and include relevant keywords.
Tip: Aim to use no more than 66 characters and try to get just one keyword in there. Avoid ‘keyword stuffing’, where you use too many keywords (Google doesn’t like that).
Meta descriptions are short snippets that appear below the title tag on search engine results pages. They should provide a concise summary of the page's content and entice users to click through to your website.
Tip: Make it relevant to your content and write it with your audience in mind. What will make them click through? As always, add a few keywords but don’t stuff it!
Headers and content
Use headers (H1, H2, etc.) to structure your content and make it easier for search engines to understand. Incorporate relevant keywords naturally throughout your content and once again avoid keyword stuffing.
By optimising these on-page elements, you can improve your Wix website's visibility and attract more organic traffic.
Off-page optimisation and link building for Wix websites
We don’t mean to brag, but off-page optimisation is kind of our speciality around here *fixes hair, dusts off shoulders*. In a nutshell, it’s any activity that takes place outside of your website but still has an impact on search engine rankings. One of the most important off-page optimisation strategies is link building.
Here's how you can build high-quality backlinks for your Wix website:
Reach out to relevant websites in your industry and offer to write guest posts for them. Include a link back to your Wix website in your author bio or within the content itself. Ideally, if you can get the link attached to anchor text that is one of your target keywords, then that will really help your rankings.
Take the time to discover engaging and interesting news that is relevant to your industry or service offering. If you can uncover a genuinely interesting story that appeals to the press, then you could find yourself getting hundreds of links from just one piece of content.
Remember, to win news coverage you need to write as an editor, NOT as an advertiser. If you send a super branded, corporate press release then get ready to get slapped with people asking you to pay for it to be published.
Online tools and resources
This is a great way to create an evergreen piece of content that (if done correctly) can be a consistent link factory. It’s not easy, but coming up with a handy tool that thousands of people use around the web is going to give your website super strength.
Do you use this percentage calculator? Yeah, we do too. And so do 6.8M other people (according to their monthly organic traffic). This is just one example of how something incredibly simple but useful can get huge attention online and improve SEO.
Utilising Wix SEO tools and features
Wix offers a range of built-in SEO tools and features to help you optimise your website. Here are a few key tools you should take advantage of:
Wix SEO Wiz
Wix SEO Wiz is a step-by-step guide that helps you optimise your website for search engines. It provides personalised recommendations based on your website's content and goals.
Wix allows you to customise your URL structure for each page on your website. Make sure to include relevant keywords in your URLs to improve your website's visibility.
Wix allows you to optimise your images by adding alt text, which helps search engines understand what the image is about. Use descriptive alt text that includes relevant keywords.
By utilising these Wix SEO tools and features, you can enhance your website's visibility and improve its chances of ranking higher on search engine results pages.
Mobile optimisation for Wix websites
With more and more people accessing the internet through mobile devices, mobile optimisation is essential for SEO success. Here are a few tips for optimising your Wix website for mobile:
Ensure that your Wix website has a responsive design that adjusts to different screen sizes. This will provide a seamless user experience on mobile devices.
Make sure your content is easy to read and navigate on mobile devices. Use shorter paragraphs, larger fonts, and clear calls to action to optimise your content for mobile users.
Optimise your Wix website for fast loading speeds on mobile devices. Compress images, minify code, and use caching to improve your website's performance.
By prioritising mobile optimisation, you can provide a positive user experience for mobile users and improve your website's SEO performance.
Monitoring and tracking your Wix website's SEO performance
Once you've implemented SEO strategies on your Wix website, it's important to monitor and track your website's SEO performance. Here are a few ways to do this:
Set up Google Analytics for your Wix website to track important metrics like organic traffic, bounce rate, and conversion rate. This will help you understand how your website is performing and identify areas for improvement.
Connect your Wix website to Google Search Console to monitor how your website is indexed by Google. This tool provides valuable insights into your website's visibility on search engine results pages.
Tip: Use the ‘Performance’ tab on Google Search Console to see what keywords your website is currently ranking for and where in the SERPs you have been over time.
Rank tracking tools
Use rank tracking tools like SEMrush or Ahrefs to monitor your website's search engine rankings for specific keywords. This will help you identify which keywords are driving the most organic traffic to your Wix website. If you’re wondering we’re not recommending Google tools, it’s because they don’t give you enough insight. With tools like Ahref, you can drill into the data much better and see more information and opportunity for your website. Trust us, it’s worth it. Plus you can spy on your competitors (which is awesome).
By regularly monitoring and tracking your website's SEO performance, you can make informed decisions and continuously optimise your Wix website for better results.
Advanced tips and tricks for SEO on Wix
Once you've mastered the basics of SEO on Wix, you can take your optimisation efforts to the next level with these advanced tips and tricks:
User experience optimisation
Focus on providing a seamless user experience on your Wix website. Optimise your website's navigation, improve page load times, and make it easy for users to find what they're looking for.
It wouldn’t be an article about web design if we didn’t mention Apple, would it? They are the royal standard for user experience, and there’s a reason everyone gives them so much praise. No matter how good your SEO is, if your website is a horrible thing to navigate, you’ll lose people (which can also impact your SEO).
Implement schema markup on your Wix website to provide additional context to search engines. Schema markup helps search engines understand your website's content and can improve your chances of appearing in rich snippets.
If you’re confused about schema, check out this article from Search Engine Journal.
Regularly create high-quality, engaging content that is optimised for both search engines and users. Incorporate relevant keywords, use headers to structure your content, and provide valuable information that resonates with your target audience.
This is a bit of a meta moment because we’re telling you to create engaging and well-optimised content via a piece of engaging and well-optimised content. Take that, Spider-Verse.
Congratulations, you got to the end of the article! You just read 2,000 words and became a whole lot more cleverer. You have unlocked the power of SEO on Wix and equipped yourself with valuable tips and tricks for boosting your website's visibility. By understanding the importance of SEO, conducting thorough keyword research, optimising your website's on-page and off-page elements, utilising Wix SEO tools, and continuously monitoring and tracking your website's performance, you're well on your way to attracting organic traffic and reaching the right audience.
Remember, SEO is an ongoing process, and it requires dedication and continuous optimisation. Stay up to date with the latest SEO trends and adapt your strategies accordingly. With the right approach and a commitment to excellence, your Wix website will soar in search engine rankings, attracting more visitors and achieving your online goals.
But before we say goodbye, what’s a blog without a call to action? If you want to have an awesome website like ours and climb the Google ranks, get in touch. We’re awesome at what we do and are passionate about it.